Corporate Television: Solution for Modern Businesses

Corporate television is a system that broadcasts video content via the corporate network to various devices such as employees' TVs, computers, and mobile devices. It serves as a tool for information, training, and engagement of personnel, as well as support for corporate culture.

The main advantages of implementing corporate television are:

• Rapid updating of information for employees
• Creation of a unified information space
• Increased employee engagement and loyalty
• Support for corporate culture
• Organization of remote training

The first examples of using video in corporate settings date back to the mid-20th century, when large companies began establishing their own television studios for employee training and dissemination of corporate information. However, corporate television became widespread in recent decades thanks to the development of digital technologies for video transmission via IP networks. Today, corporate television is experiencing a new phase of development. Modern corporate television systems combine traditional broadcasting with streaming technologies and video-on-demand, offering vast communication possibilities for businesses of all sizes. In this article, we will examine in detail the benefits of corporate television and technologies for its implementation based on Flussonic Media Server.

Table of Contents

• Advantages of Corporate Television
• Technical Foundation of Corporate Television
• Corporate Television with Flussonic Media Server
• Implementation of Corporate Television
• Trends in the Field of Corporate Television
• Conclusion
• Frequently Asked Questions (FAQ)

Advantages of Corporate Television

Corporate television offers a range of advantages that make it an effective communication tool in modern businesses.

First and foremost, corporate television allows for high speed and efficiency in transmitting information to employees. Unlike traditional methods such as email or printed documents, video content can be distributed instantly to all connected devices. This enables rapid transmission of information about important events, changes, and successes of the company.

Furthermore, corporate television systems offer audience targeting capabilities. Broadcasts can be directed to specific departments, branches, or employee groups, thereby increasing the relevance and personalization of the transmitted information.

Another important advantage of corporate television is its role in strengthening corporate culture. Broadcasting training programs, motivational videos, and stories about company life fosters a sense of belonging and shared values among employees. Corporate television becomes a platform for creating a unified information environment, uniting staff regardless of their geographical location.

From a resource perspective, corporate television can be more cost-effective compared to traditional methods of training and communication. The video format allows for visual demonstrations of processes, products, and services, reducing the time and costs of in-person training. Corporate television is particularly valuable for companies with distributed structures and large numbers of remote employees, giving them access to up-to-date information and the ability to participate in company life remotely.

Technical Foundation of Corporate Television

The operation of corporate television is based on the transmission of video content via IP networks. The architecture of a corporate television system typically includes the following key components:

• Server - the central element of the system that performs encoding, storage, and distribution of video content.
• Channels - virtual pathways for transmitting content from the server to playback devices. Each channel can broadcast live video or offer access to archived recordings.
• Display devices - endpoints where employees view video content. These can be TVs, computers, laptops, smartphones, or information panels.

The process of transmitting content via corporate television typically includes the following steps:

• Video capture - obtaining a video stream from sources such as cameras, computer desktops, or external video services.
• Encoding - converting the video into a format suitable for network transmission.
• Publishing - placing the encoded video on the server and creating channels for broadcasting.
• Delivery - transmitting the video via the corporate network to playback devices according to user requests.
• Playback - displaying the received video content on employees' devices.

For implementing corporate television broadcasts via IP networks, two main technologies are used: IPTV and OTT services.

• IPTV (Internet Protocol Television) involves transmitting content via a dedicated network with guaranteed quality of service. This technology is suitable for corporate networks where the required bandwidth and prioritization of video traffic can be ensured.
• OTT (Over the Top) means transmitting video "over the top" of the existing network infrastructure, typically via the Internet. OTT-based solutions are more flexible and scalable, but require additional measures to ensure the quality and security of transmissions.

An important aspect of corporate television is live streaming capability. It enables the organization of live broadcasts of corporate events, meetings, or training sessions. To implement streaming, special protocols such as RTMP, HLS, or WebRTC are used, offering low latency and adaptation to connection speed.

In addition to streaming, modern corporate television systems also support video archive and video-on-demand features. Employees have access to recordings of past broadcasts or specially prepared video materials stored on the server. This extends the availability of content and allows staff to access necessary information at a time convenient for them.

For the management of corporate television, specialized software is used. This ensures content publication, TV program creation, access management, and system monitoring. The choice of software platform depends on the size and specifics of the company, as well as the requirements for functionality and integration with existing enterprise systems.

The technical foundation of corporate television is therefore a complex of technologies and solutions for transmitting video via corporate IP networks. A properly designed and implemented corporate television system allows for the efficient delivery of various video content to employees' devices and supports different usage scenarios, from live broadcasts to video-on-demand.

Corporate Television with Flussonic Media Server

The implementation of corporate television requires a reliable and functional software platform. One of the most versatile and effective solutions on the market is Flussonic Media Server.

Flussonic Media Server is a compact and powerful media server that supports all functions necessary for organizing corporate television. It enables video broadcasting in IPTV and OTT formats, offers tools for channel and content management, and supports integration with external systems and services.

Key advantages of Flussonic Media Server for corporate television:

• Versatility. Flussonic Media Server combines the capabilities of an IPTV server, streaming server, and video archive. This allows for the implementation of all corporate television scenarios on a single platform, reducing infrastructure costs and simplifying administration.
• High performance. Flussonic Media Server's architecture is optimized for working with video content, ensuring efficient use of hardware resources. The server can serve a large number of simultaneous users and maintains high-quality transmissions even under substantial load.
• Reliability and resilience. Flussonic Media Server is designed for 24/7 operation. It supports redundancy and load balancing mechanisms, ensures stability of transmission, and minimizes the risk of downtime.
• Security. Flussonic Media Server solutions for corporate television include a wide range of tools for content protection and access management. Traffic encryption, user authorization, permission delimitation, and integration with corporate identification systems - all contribute to ensuring the confidentiality and integrity of corporate broadcasts.
• Scalability. Flussonic Media Server has a flexible architecture and can be adapted to the needs of businesses of any size. With the growth of the company and the increase in the number of users, the corporate television system based on Flussonic can be easily expanded by adding new servers and components.
• Integration with corporate infrastructure. Flussonic Media Server supports various mechanisms for integration with the corporate IT infrastructure. It can integrate with the existing network topology, connect to data storage and user directory systems, and offers the ability to interact with other corporate platforms and services.

Easy management. Flussonic Media Server offers an intuitive web interface for managing the corporate television system. Administrators can easily add and configure channels, manage archives, create broadcast schedules, and track usage statistics. APIs and automation tools allow for the integration of content management tasks into the company's existing business processes.

Flussonic Media Server thus represents a comprehensive solution for the implementation and management of corporate television. Its functionality, performance, and flexibility make Flussonic an optimal choice for companies looking to improve the efficiency of internal communication and employee engagement through video.

Implementation of Corporate Television

The implementation of corporate television is a process that requires careful planning and the execution of a series of sequential steps. Let's examine the main phases of implementing corporate television.

• Analysis of business needs and objectives. Before proceeding with implementation, the tasks that the corporate television system should solve must be clearly defined. These may include employee training, information about company news, broadcasting corporate events, support for remote work, etc. Understanding the objectives allows for selecting the optimal architecture and functionality of the solution.
• Architecture design and component selection. Based on the needs analysis, the architecture of the corporate television system is developed. Key components such as media servers, transmission channels, data storage systems, network equipment, and client devices are determined. When selecting components, the size of the company, requirements for quality and reliability of transmission, as well as compatibility with the existing IT infrastructure are taken into account.
• Infrastructure deployment. At this stage, the hardware and software components of the corporate television system are installed and configured. Media servers such as Flussonic Media Server are installed on dedicated capacities and configured according to performance and resilience requirements. Network equipment is configured, traffic segmentation is performed, and data transmission security is ensured.
• Integration with enterprise systems. For full functionality, corporate television must be integrated with other information systems of the company. This may include personnel management systems, corporate portals, CRMs, ERPs, and other applications. Integration allows for automation of content publication processes, access rights management, and customization of broadcasting for different employee groups.
• Content creation and management. A key factor for the success of corporate television is quality and relevant content. It is necessary to determine sources of video material, develop processes for creating and publishing content, and form a team responsible for feeding the broadcast. Media servers like Flussonic offer practical tools for channel and schedule management, which simplifies work with content.
• Testing and launch. Before the large-scale launch of the corporate television system, comprehensive testing should be conducted. The functionality of all components, transmission quality, performance under different loads, and user-friendliness for end users are verified. Based on the test results, necessary optimizations are made and identified issues are resolved.
• User training. For effective use of corporate television, employees should be familiarized with the system's capabilities and be able to work with client applications. Information sessions are conducted, instructions and reference documents are created, and a user support service is organized.

When implementing corporate television, it is important to consider the requirements for the network infrastructure. Video transmission requires considerable bandwidth and can represent a substantial load on the corporate network. It is necessary to ensure sufficient channel width, prioritization of video traffic, and the use of quality of service (QoS) technologies. Depending on the size and distribution of the company, the use of dedicated networks or optimization of traffic routing may be necessary.

The selection of server equipment also plays an important role. Media servers like Flussonic must have sufficient performance to process and deliver video transmissions in the required quality and quantity. When planning the infrastructure, redundancy of critical components, load balancing, and scalability of the solution should be taken into account.

Another important aspect is content planning and management. Insufficient attention to the quality and relevance of transmitted materials can result in low employee engagement and decreased effectiveness of corporate television. It is necessary to develop a content strategy, determine responsible persons, and establish processes for the creation, approval, and publication of videos. Regular updating and adaptation of content to the needs of different employee groups will maintain interest and ensure maximum benefit from the corporate television system.

Table: Key Performance Indicators for Corporate Television

The implementation of corporate television is thus a complex process that requires careful planning, selection of appropriate technologies, and thoughtful content management. By following sequential steps and taking into account the specifics of the company, an effective corporate television system can be built, contributing to improved communication, employee training, and strengthening of corporate culture.

Trends in the Field of Corporate Television

Corporate television is constantly evolving, adapting to new business requirements and technological advancements. Let's examine the main trends that define the future of corporate television.

• Increasing use of video in corporate communication. Video content is becoming an increasingly demanded tool for information exchange and interaction between employees. Corporate television meets this demand by offering a platform for broadcasting important content.
• Transition to cloud solutions. Corporate television is increasingly being implemented on cloud platforms, offering flexibility, scalability, and service availability. The use of cloud media servers like Flussonic Cloud simplifies infrastructure management.
• Integration with corporate collaboration platforms. Integration of corporate television with platforms like Microsoft Teams or Slack allows employees to access video content from familiar interfaces, increasing user-friendliness.
• Application of artificial intelligence (AI) and data analytics. AI is used for automatic content recognition and indexation, personalization, and analysis of employee engagement.
• Development of mobile capabilities. Corporate television must offer convenient access to content via smartphones and tablets. Adaptive transmissions and optimization of interfaces for mobile devices are becoming mandatory requirements.
• Increase in interactivity and engagement. Modern trends involve more active participation of staff through polls, voting, chats, and feedback, encouraging employee participation in company life.
• Integration with security and access control systems. Corporate television often transmits confidential information, requiring integration with access management and information security solutions.

Corporate television is actively evolving and adapting to new business requirements and technological challenges. Companies should take these trends into account when building and developing their corporate television systems.

Conclusion

Corporate television is a powerful tool for communication and interaction in modern organizations. It offers the ability to effectively transmit information, train employees, strengthen corporate culture, and support distributed teams. Thanks to the development of video transmission technologies via IP networks and solutions such as Flussonic Media Server, companies can create scalable and flexible corporate television systems adapted to their specific needs.

However, the implementation of corporate television is not just a technical project. To achieve maximum returns, careful planning, formation of a content strategy, and employee engagement are necessary. Only when corporate television becomes an integral part of the company's information environment and the daily work of the staff can it realize its full potential as a tool for communication and support of business processes.

In the future, the role of corporate television will only increase. As video becomes the dominant form of content and remote work and distributed teams become the new norm, companies will increasingly rely on corporate television technologies to ensure effective interaction and knowledge sharing. Integration with other enterprise systems, the use of cloud platforms, and the employment of advanced technologies such as artificial intelligence and interactivity will open new possibilities for the development of corporate television.

Corporate television is thus not just a technological trend, but a strategic tool that can help companies improve the efficiency of communication, accelerate knowledge sharing, and create a more engaged and cohesive work environment. Investments in corporate television and the right approach to its implementation can become a key factor for success in the era of digital transformation of businesses.

Frequently Asked Questions (FAQ)

What types of content are most effective for broadcasting via corporate television?

The most effective types of content for corporate television are:

• Educational videos and training: Broadcasting training materials, webinars, and trainings allows for effectively transmitting new skills and knowledge to employees.
• Company news and updates: Regular news bulletins covering important events, successes, and changes in the company help keep employees informed and strengthen corporate culture.
• Messages from management: Video messages from directors and senior executives of the company can be used to communicate strategic goals, motivate employees, and build trust.
• Corporate event broadcasts: Live broadcasts of important corporate events such as annual meetings, conferences, or celebrations allow for involving remote employees and creating a sense of unity.
• Interactive polls and questionnaires: Interactive content such as polls or questionnaires can increase employee engagement and gather valuable feedback.

What are the most common mistakes to avoid when implementing and using corporate television?

1. Lack of strategy and clear objectives: Implementing corporate television without a clear understanding of the desired results and how to achieve them can lead to inefficient use of resources.
2. Insufficient content planning: Irregular updates or irrelevant content can decrease employee interest and engagement. It's important to have a clear plan for creating and updating content.
3. Ignoring feedback: Not listening to employee feedback and suggestions can lead to a gap between audience needs and the provided content.
4. Technical issues: Poor video quality, audio problems, or unstable transmissions can negatively affect the user experience and reduce the effectiveness of corporate television.
5. Lack of promotion and training: Insufficient information to employees about the capabilities and benefits of corporate television, as well as lack of training in its use, can lead to low adoption rates.

What metrics should be tracked to measure the success and impact of corporate television on business indicators?

1. Engagement level: Tracking the number of views, average viewing time, number of interactive actions (likes, comments, polls) to evaluate employee engagement.
2. Audience reach: Measuring the percentage of employees who regularly watch corporate television and analyzing audience demographic data.
3. User satisfaction: Conducting surveys and collecting employee feedback to evaluate their satisfaction with the content and functionality of corporate television.
4. Impact on business indicators: Evaluating how corporate television influences indicators such as work productivity, employee satisfaction, staff retention rates, or the speed of implementing changes.
5. Return on investment (ROI): Comparing the costs of corporate television with its measurable benefits, such as savings on in-person training or improved communication efficiency.